In website design, little elements can make huge differences. Consequently, navigation can easily impact conversion rates and user experience. You don’t just hire a website developer, or make your own website without following any rules. Below are crucial best practices that you should implement.
- Limit the number of your menu items to seven.
By limiting your links in the primary navigation is brilliant for two reasons.
- Very few navigation items can benefit Google and other search engines
- Since more links lead to your home page, your website has a clear authority over search engine results.
- Website navigation order is important.
The amount of elements matters, just like the order of those pieces. Which are your website’s most visually appealing parts? That is a good starting point.
- Learn how to optimize your website’s navigation.
Designing navigation is just the very beginning. You also need to understand how to read analytics. Through analytics data, you would know if your visitors are having a good user experience.
- Address web navigation on mobile devices.
Web responsiveness is a mega trend that needs to be utilized if you want to succeed. It has its own standards and practices that you should implement, if you want your pages to be browsed by students, you need to make navigation smoother and faster.
- Be descriptive.
It’s always better to use descriptive navigation with key phrases. This element is a crucial component of SEO strategy. Use your primary navigation to begin telling search engines and people what your business does.
- Avoid format-based navigation.
Navigation labels like “photos” and “videos” don’t really tell visitors about your content’s format, but the primary topic. Remember that people visit websites to look for information.
- Avoid dropdown menus.
Dropdown menus are popular, but not really necessary. This feature is hard to crawl for Google and other search engines.