For many individuals in the world, E-commerce becomes one of the preferred ways of shopping as they enjoy their online because of its easiness and convenience. For a years ago, when the e-commerce sites first came into existence, many shoppers were hesitant to use them. But nowadays, many people are moving from physical stores to buy goods and services on the internet by using the mobile applications. Thus, mobile and app development really started to re-shape the e-commerce industry. Moreover, this is method of shopping is the better because it is convenient. People can shop comfortabtly from their homes. So, let’s take a look on the benefits of using the mobile applications in e-commerce in business:
Cut down cost
One of the benefits of using the mobile apps in e-commerce is that it has lower startup cost compare to physical retail store. In the physical store, there are numerous costs that are involved for the purpose of managing the inventory. However, it is uncomplicated and cheaper to manage the inventory in the mobile apps for e-commerce purposes.
If you are running a physical store, it will be limited by the geographical area that you can service, but with the mobile apps, you can sell your products and services across the world.. Moreover, new brand can sell to customers all around the globe easily. Thus, you’ll also have the ability to discover your audience all around the globe.
Encourage impulse buyer
Getting your customers to become an impulsive buyers is possible with used of mobile applications such as Zalora and Shopee for shopping. Moreover, if you have an attractive product photography, one with the vibrant colour or human emotion, you can create ads that drive impulse buys. So this is the way you can attract your customers through the mobile apps.
Remain open 24 hours
One of the advantages of mobile apps in e-commerce business is that online stores are always open for business. With the advertisements on social media, you can attract someone at 12pm or 2am. Moreover, by being available at all hours, you can attract people who may have odd work schedules or who don’t have time for shop in-person.