If you want huge amount of website visitors, your blog needs to appear in Google’s top 3 results.
How? Well, the answer lies in cleverly-written copies. Let Google notice your excellent copy writing skills. I can show you how to perfect them. Techniques taken from expert seo company.
You should have 2 goals:
- Get lots of authority links back to your blog or website.
- Put in lots of relevant keywords.
Let’s now dive in to the 9 important laws of SEO copywriting.
Law no. 1: Regularly write compelling content.
Always remember the fact that you can’t cheat on google search optimization. As we all know, they’re the smartest business in the entire world. Obviously, they can smell poor content and problematic links from over a mile away.
So, what is your goal? Of course, it is to achieve a powerful online reach—thousands upon thousands of shares and interaction. Readers should link back to your website.
By regularly creating compelling content, you are proving to Google that your blog is worth visiting. Balance SEO science aka keywords with phenomenal content. Then, you can trust that Google is intelligent enough to spot a fantastic content like yours.
Law no. 2: Do keyword research.
This is the science of SEO. You can start with one dominant phrase or keyword. That’s will be your primary keyword, and the very foundation of your website.
If you are looking for a reliable tool to help you, explore Google’s Keyword Planner. Look for some keywords within your niche. It will show you the important analytics you need.
Law no. 3: Never forget to use long-tail keywords.
Maybe you’ve noticed that Google’s Keyword Planner shows a lot of other related search terms. You can regard them as your ‘long-tail’ keywords.
What are long-tail keywords? These are all the phrases and words surrounding the most dominant keyword. The idea? To capture readers who are using similar keywords.
Law no. 4: Use the keywords in your titles, headers and URLs.
Make sure your titles, headers and URLs are rich with keywords. The more direct, and earlier, the better. Make sure your copies are clickable and exciting.
Law no. 5: Write long blog content.
Why do you need to write long articles? Simple. Longform articles give Google exactly what it wants. We are all desperate for instant, easy and short answers, but Google still gives preference to very long articles. Maybe because they have more in-depth, detailed information. In fact, statistics show that website posts of around 1,000 words consistently rank higher than 500-word articles.
Moreover, longform content generates more links, shares and most importantly, more authority. There is also more room for important keywords.
Law no. 6: Always remember to link to other people.
Create your network of authority and relevancy by linking to other people. By linking to more reputable, helpful websites, you can connect yourself more with your chosen niche. This gives Google more information about your purpose and message.
Linking to other influencers and bloggers also proves that you are a good source of information in your field. How? Well, you are pointing people to the right direction. You are telling them to read the comprehensive guides of experienced professionals. Google loves rewarding websites that help readers find answers.
Law no. 7: You should also link to yourself.
Linking to yourself is not a selfish act. In fact, it is considered as a good SEO practice. It can help Google get better understanding of your blog or website.
Since you have linked to other websites in the same post, Google will realize that you are associated with them. A great way to elevate your authority ranking, right? It also reduces your bounce rate, and keeps people on your website.
Law no. 8: Keep in mind that Google loves user interaction.
Google truly cares about every website owner’s bounce rate and time-on-site stats. Use your copywriting skills to keep readers on your website. You need to keep them interested with compelling content, lots of inbound links, and interesting multimedia stuff.
Law no. 9: You should encourage “sharing.”
You can follow this very simple formula: The more shares you gain, the more traffic you will get. Sharing matters! Gaining more traffic means that there is a bigger chance of someone linking it. Remember, the more links your website gets, the higher it will rank on Google.
Last reminders! Here are 2 things you should never do in your SEO strategy!
Google changes their algorithm from time to time. I’m telling you, they are getting smarter by the minute, so they would know when someone is cheating on system. Don’t ever cheat! Avoid getting Google penalties. Don’t do the following:
- Don’t post fake links.
- Don’t over-stuff your blog post with keywords.
Yes, keywords are important, but you should just trust Google to gauge your blog’s relevancy.
Do you have more SEO copywriting tips in mind? Feel free to share your ideas in the comments section below.