Some people are engrossed with the execution of their ideas that they often overlook the planning phase.As Sun Tzu said, by planning correctly, you’ve already won half of the battle. And that is
true, especially for famous event planners.
For an event to be successful, it has to start with the planning phase. Execution is basically just making things happen, but what if you’re not organized enough in the planning of the event? You will not end up with your desired results.
So, in this article, I will talk about some killer tips so that you can make your next event highly successful.
1. Set Specific Goals
Goals can only be attainable if it is something specific and not too farfetched. Are you familiar with S.M.A.R.T goals? The acronym stands for Smart, Measurable, Attainable, Realistic, and Time-based.
a) Your Goals need to be Specific in the sense that you know what your end goal is
b) It also has to be Measurable in that there should be a way for you to tell where you are in your goal. For instance, you could assign milestones to help you know what stage you’re currently on in the planning phase.
c) It has to be Attainable in the sense that it is not too farfetched
d) You can only achieve your goals if it is based on Realistic expectations
e) It also has a Time component in that the deadline is the actual day of the event
2. Choose the Right Team
If you are an event organizer, you cannot do all of the tasks alone. In fact, if you’re destined for great things, you will need to have a great team to back you up.
Choosing the right team can help you attain your goal of having a successful event. Hire ones who know what your goals are and are ready to do whatever you ask them to.
3. The Marketing “4Ps”
Are you familiar with the term “4Ps” in marketing? It actually stands for Product, Price, Promotion, and Place.
a) Product, in this sense, is your event
b) Price is how much you will have to pay to make your event successful c) Promotion is where you market your event by handing out leaflets, promoting it on social media, and by using traditional forms of media as well
d) Place is where the event will be held
4. Plan for Contingencies
One of the hallmarks of being a good event planner is for you to come up with some contingency plans.
An event always has its own quirks and you have to be prepared for what’s to come. Planning and organizing an event without a backup plan is like going to war without enough bullets.
5. Keep Your Guests in Mind
To make your event successful, you have to make sure that you do things that will make your guests happy. So, have the food, drinks, and entertainment covered.
Furthermore, the VIPs- speakers or performers- that you hire should be people who know their craft
6. Talk to Your Guests After the Event
One way to help improve your services is to talk to your guests after the event. Ask them if they liked the event, what could be improved, and you can ask for some suggestions as well.