If you really want to give your business its much-needed strong online presence, you have to implement a good SEO strategy and you can get it from professional seo expert. It is crucial for business owners to research regularly, and improve their digital tactics. However, despite all of this, bad SEO techniques are still being executed. These bad tactics can hurt your conversions, traffic, search rankings and web pages.
Learn from the following common bad SEO tactics.
1.Utilizing a Single Target Keyword Every Page, Without Any Variations
Before, it was very common to use a single keyword target every page. Any variation will be ignored. But of course, this is an old SEO habit.
Today, you must stay relevant to your content. Utilize your main keyword as a starting point, and use keyword variations naturally all throughout the material. To know what effective keyword variations to insert in your written content, just go to Google, and type a specific keyword. At the bottom of the page, you will be able to find other related keywords that you can also use.
2.Producing and Depending on Short Blog Posts
Do you still believe that short blog posts can do well in Google search, and can improve your traffic? If you are, well, you are dwelling in the past. For Google and other search engines, short content equates to underdeveloped, thin and shallow materials.
Make sure to write longer, detailed posts. Perform a deep dive on the chosen topic. Remember, longer content means a more thorough discussion. It can comprehensively answer every user’s question, and Google is determined to prioritize this.
3.Posting Content Erratically
If you really want to gain more sales and leads, you need to produce new content on a regular schedule. This is important in building long-term authority and credibility with users. Stick to a specific schedule. You need to do this to establish the content cache. Posting whenever you want won’t do the trick.
4.Prioritizing Quantity Over Quality
Quality content goes hand in hand with consistency. A great amount of compelling content can lead you to success. To achieve good results, you need to make sure that it achieves its intended purpose. Know what your target customers are looking for.
Then, contemplate on your content calendar. What is the best strategy for you? How can you produce quality content on a regular basis? Never let the quality of your content suffer. If posting only one material every month is more realistic, then do it. That is so much better than nothing.
5.Not Addressing Duplicate Website Content
Address the duplicate content in your website. This may be one of the most common on-page SEO errors, but it also one of the most convenient ones to fix. Since these are just similar pages, addressing these can improve your search engine optimization strategy.
Can a good SEO strategy help your business?
Producing good SEO content is a good investment. It will surely shorten the sales cycle of any brand and business. These days, online shoppers interact with compelling content first, before making a purchase or talking to a sales representative.